We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Today, a company’s introduction comes through a website where it will show what is there to offer. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is therefore easy to say that tech designers are today’s modern age artists.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. The concept of image is what would immediately come into our minds when we say the word design. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to give an increase in parallax, a 3D effect is being added to the design.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.